experience

TAYLOR MORRISON - National Manager of Member Marketing and Communications for Esplanade
A Taylor Morrison Resort Lifestyle Brand - January 2021 - Present

• Establish national communication, marketing and social media standards and branding guidelines for Esplanade communities across the United States. 

• Review, edit and approve all resident-facing Esplanade communication and marketing collateral on a local and national level including but not limited to email campaigns, flyers, printed collateral, website content, presentations, invitations, community statements & social media content.

• Provide daily communication, marketing and general technology support to operations teams.

• Project manage the Esplanade Magazine, including content editing and curation for 9 individual community publications (20 pages each) produced 6 times a year.

• Project manage the redesign of each Esplanade community website to remain in alignment with the elevated brand direction.

• Build and maintain internal and external relationships within Taylor Morrison to help effectively deliver integrated communication content strategies to peers, leaders, executives and members (residents).

• Host in-depth, multi-day training seminars for new Esplanade staff members and facilitate continued training and development for new team members. 

• Develop national communication campaigns and provide support (sometimes in the form of graphic design) for the launch of new community programs including culinary, fitness, wellness and spa initiatives.

• Professionally lead and provide career guidance to the marketing and communications coordinator.

THE WALT DISNEY COMPANY - Premium Services Communication Manager - December 2018 - January 2021

• Responsible for strategizing, writing, designing and distributing all guest-facing communication for Premium Services clientele including Golden Oak Club Members and Club 33 Members.


• Quickly and effectively process and deliver accurate and timely information to key stakeholders, with a focus on the integration of new technology and communication channels.


• Write copy for a variety of outlets, including external Member newsletters, articles, website content and social media, collaborating with partners from National Geographic, Public Affairs, Legal, Internal Communications, Operations, Technology and Events to ensure communication is timely and accurate.

• Maintain an on-going editorial calendar to drive proactive communication and keep partners informed.

• Oversee and deliver high-quality, day-to-day communication work that connects with the strategy and vision of Premium Services and meets the needs & deadlines of multiple business partners.

• Oversee and contribute to social media strategies for Golden Oak.

• Assist with the development and launch of the Club 33 Member website, including ongoing content management and creation.

• Analyze ongoing email campaign metrics and provide weekly reports to business partners regarding recent Member communication tactics.

THE WALT DISNEY COMPANY - TA Communication Specialist – Internal Communication for Global Strategies and Integration - February 2013 - June 2013

• Strategize, create and implement communication plans for partners across all lines of business, including domestic and global areas.

• Distribute applicable internal communication messaging to all global partners working in multiple time zones.

• Write and edit copy featured in both print and online vehicles including internal Cast Newsletter: Eyes & Ears, Disneyland Resort Line, Newsreel, Hub Featured Stories, Hub Headlines, CenterStage articles, Yammer posts, Cast Calendars, etc.

• Support communication and marketing initiatives with the development and design of engaging digital and print collateral.

• Manage multiple, moving projects while adhering to specific deadlines.

• Provide Cast awareness of The Walt Disney Company history and heritage via articles in print publications as well as other online internal vehicles.